Since blogging the article below, another article caught my eye: is Judge Dredd to be outed?!
Here's another I've just read, which explicitly references (and discusses) the male gaze theory. It included a link to the Wiki on this, which I also re-read: pretty good, and will certainly boost your understanding of the concept. This one centres on a Star Wars game which added a romantic element, but caused controversy by programming 10 hetero Ms + Fs; their response was to create a standalone world, available only for premium subscribers, in which gay couplings functioned, attracting further criticism. Its fair to say that the very fact this has attracted criticism points to the success of the campaign groups who've sought to attack the hegemonic status of hetero-normativity. See http://www.guardian.co.uk/technology/gamesblog/2013/jan/25/star-wars-old-republic-gay-planet.